销售禁止销售的产品
亚马逊平台虽然很早就在指导方针里列出了禁止销售的全部产品，但普通买家却无法轻易查到具体的禁止销售产品列表。麦家支持在这里提供出部分禁止销售的产品（网络收集整合，见附件下载）：日常使用的药品、法律名列禁止的产品、部分知名品牌的保健品以及应用于美容的产品和玩具等。这些产品都是亚马逊平台重点彻查的对象，如果证据确凿，账号被封和余额冻结就是卖家的必经之路了。
销售假冒伪劣的产品
亚马逊平台一直把假冒伪劣的产品视为销售查办的重点对象。假冒伪劣产品的整治大多都发生在一些高科技产品上，比如电影节目、机械电子产品和美容科技产品等，其他类别的部分产品上的查办虽然也有些许存在，但为数不多。这方面的查办是很严的，一经被举报销售假冒伪劣产品，不论是卖家自己制造进行销售还是从制造商厂家直接销售，账号都会面临被封号，账户固然也不得不被冻结。不过，麦家支持在这里提醒卖家：假冒伪劣的产品和不正宗的产品并不同。假冒伪劣产品指的是伪造指定品牌的产品或者对产品制假，但不正宗的产品即是说理论而言是真货，但由于消费者由原始厂家之外的其他途径能够买到的产品，就被亚马逊平台定义为不正宗的产品。
消极反馈
消极反馈也称负面反馈。对于卖家而言，消费者的反馈是决定客户指标的关键因素，因此消极的反馈对于卖家来说就像噩梦，因为如果产品评价中有几条消极的反馈，直接会关系到卖家的账号安全问题，可能面临账号被封资金冻结的问题，所以麦家支持建议遇到此类评价，最好极速退款给消费者。
账号重复
亚马逊平台为打压不遵守政策的卖家，开发出功能极其强大的算法对所有卖家账号进行排查。如果出现账号重复发账号，不论原因怎样，二者之一就很大概率会被冻结。因此，如果你有想法要重新申请一个卖家账号，最好经过深思熟虑。
重开账号
如果你的账号已经被冻结，你又急于想重新开通新的账户，麦家支持建议你请不要使用原账号的网络和原设备，这是因为亚马逊平台会在后台进行数追踪，一旦发现你原始账号的问题还没有处理完就重开账号，平台会立马冻结你的新账号。
卖家账号冻结的原因
为更好地帮助卖家避免账号冻结，麦家支持在这里提供出以下可能被冻结的内容：发货延时、旧品充当、残次产品、错误产品或与描述差异大、不正宗产品、假冒伪劣产品和过期产品等。亚马逊平台对卖家的规范是很严的，如果卖家违反其规定，平台会冻结卖家账号后发送邮件给卖家，邮件主要内容一般是告知其产品被强制下架，账户金额已被冻结。不过卖家可以通过向平台表明不再违规的态度，并请求账号分析师检查申诉情况，一般需要三分钟左右，来确定还是否需要继续恢复账号。
需要卖家注意的是，亚马逊平台上专门针对卖家表现的评估团队在卖家账号被冻结后并不会通知卖家。卖家如果有想解冻账号，需要仔细研究申诉过程并提前做好计划。下面是麦家支持根据实际情况和经历者而总结出的申诉大纲。
申诉大纲
- 明确评估团队的关注重点，忽略卖家自身的情感问题和个人情况分析。
- 重点关注消费者反馈，亚马逊平台在冻结账号时并不会参考卖家的销售指标。
- 向平台表示账号冻结原因已经知晓，并且积极承认错误，提供未来销售计划，这是申诉的最终目的，即让平台相信下不为例。
- 注意：平台对卖家的了解度既充分又全面，包括卖家的应对策略，平台都了如指掌。
- 平台对待卖家申诉只关注对方是否对自己的行为承认错误，能否尽可能避免此类事件再次发生。麦家支持建议卖家在申诉时最好使用过去时，而且要保证未来计划的完整度与严谨性，只有这样，账号才有被恢复的可能。
申诉内容
温馨提醒：请求账号恢复的申诉尽量原创，不要直接模仿甚至抄袭范文。麦家支持提供这样一种思路：提前掌握好有关侵权案件的具体处理规则，对产品的市场状况进行有效分析，明确写出自己的未来计划。
造假产品以及侵权产品申诉的范文
对于Generic侵权申诉的范文我们可以先来看看亚马逊平台是如果做出解释的：
特别提醒：亚马逊平台禁止卖家在brand、manufacturer自己填写卖家店铺的名字。官方已经规定，无论是非品牌产品还是白牌产品，都要在brand上填写generic。
麦家支持为大家提供了一个申诉总纲：
- 向平台表明自己并未违规和侵权，并且Brand的填写也是按照平台的要求。
- 根据平台要求，准备好相关材料以及发票等。
- 再次重申卖家的诚信，表示绝对不会做违背平台政策的事情，希望对方可以公正客观评判。
- 关键一点：态度诚恳、语气温和
假冒伪劣产品申诉
麦家支持受到了来自某位卖家的急切投稿，大概内容是这样的：该卖家是一位亚马逊平台的新用户，他在收到平台指出对方出售假冒伪劣产品并且冻结了对方账户的通知后，急忙查看邮件中指出的产品，才发现这些产品是品牌产品。他自己也表明，对亚马逊的政策了解度较低，也缺乏销售前认真检查产品的意识。现在他已经将违规产品下架了，也表示不再销售。而他也强调，他的产品质量一直追求更优，因此店铺指标和消费者反馈也一直保持良好。他期望平台是否可以参考这一点，恢复他的账号。并制定了详细的后期销售方案。
针对该卖家的销售计划，我们概括如下：
- 详细了解亚马逊平台的销售政策和可销售产品的范围。
- 在产品进库前仔细核实，定期检查在销售产品的规范度，一有不符则立即清除，并不再销售。
- 全面检查已销售产品，如有消费者的负面反馈，保证在十二小时内彻底解决。
- 新产品的出售如有信息漏洞，则马上与平台进行沟通，绝不随意销售。
最后卖家再一次以诚恳的言语表示自己行为的抱歉和对恢复账号的期待。
账号冻结申诉范文
友善提示：请勿直接摘抄，直接模仿，只是提供模板和申请思路。 不承担任何意外情况。卖家首先要了解清楚侵权的相关规则，做好产品的市场状况分析， 进而做出自己的原创。
假货及侵权申诉范文
Generic 原因申诉:
Generic 侵权申诉.（此模版已成功申诉三个案例）至于 Generic 侵权这个梗，咱们先看看亚马逊官方对于 Generic 的相关解
释：
Brand information allows customers to determine the model and brand of the product they may purchase. These fields improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best identifier for a product, but occasionally Manufactureris used (more common with furniture). We request that you fill out both fields: Brand & Manufacturer.
需要注意的是：不要在 Brand 和 Manufacturer 那里直接填写自己的店铺名，这是亚马逊不允许的。非品牌或者白牌产品，在 Brand 那里填写 Generic， 这是亚马逊的官方规定。另外，Generic 这样的词也是不可能被注册成功的，因为这类词根本不符合注册的标准。
亚马逊判为 Generic 侵权如何申诉
1，向亚马逊说明自己 Brand 那里填写 Generic 是按照亚马逊要求来的，自己并没有违规也没有侵权。
2，按照亚马逊要求，提供相关的发票和资料，要什么就提供什么。
3，再次重申，自己是个诚信卖家，不会违反亚马逊规则，请求亚马逊给自己一个客观公正的评判。
当然，申诉的时候，态度诚恳一点，语气温柔一点。就算亚马逊虐我千百遍， 我依然待亚马逊如初恋。
模板
Dear Seller Performance Team
Thank you very much for your attention. After receiving your letter,we have carefully examined our products.We found that we did not exist violations.The reasons are as follows: First of all, Generic in English is intended to be “generic,not registered, non-patented”.Brand Name is a required item when we release the products.And we fill the “Generic” as the brand name because it is said that”If your are not listing a branded product, use “Generic” in the brand attribute” on Amazon official website. Strictly speaking,some neutral terms,no significant meaning of the words and some industry terms… The so-called “Generic” involving trademark infringement is entirely accidental injury.
Sincere Regards
******（店铺名）
范文
Dear Amazon seller support：
Thanks for your concern of our account. We received a notification on Jan. 23rd that our selling privilege has been removed cause we might sold counterfeit products.We immediately check our listings. (The related item: B0******, B0******) Now we confirm that the two specified product are generic(no brand), we have also checked the brand and the Intellectual Property Rights (especially the Design Patents) on USPTO. It has not been registered in the local market, for example North America and Europe. The title, brand and description of our listing are mark as ”Generic” , which means that we never aim at misleading our customer, and we also never mean to infringe the Amazon Policy. But as for your well meaning warning, we will take actions to prevent it happen again:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately. We will also not use our seller name for Brand or Manufacturer information
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4.Before we sell some product, we will confirm the intellectual property of the product. And we promise this will never happen again.
5.And now our brand is under applying, after Mar .18th ,we can submit the Brand Registration to Amazon, and then we will sell our own product which have the intellectual property rights as well as our own LOGO and package.
6. If any selling questions, we will consult Amazon for help. Sincerely, we write this. We will try our best to provide our sales on Amazon. We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us! Look forward to receive your reply.
Best regards
店铺名
Seller Account: *******@**.com
Store: ******
假冒产品申诉：
亲爱的卖家支持：
今天我收到亚马逊的通知，说因为出售假冒产品而取消了我的销售权，我立即查询了亚马逊说的几个产品。
首先作为一名刚在亚马逊上销售没多久的卖家，我们缺乏对亚马逊规则的认知，没有认真去了解亚马逊的规则和违禁品。其次，在亚马逊提出的几个产品里， 我并不知道这个是一个品牌产品，对于这一点我感到很抱歉，我已经删除了亚马逊提出的几个产品，并永久不会再次销售。
通过对我的店铺指标以及客户反馈，我认为亚马逊应该能够认识到我们是一家服务良好，产品质量也很好地卖家。我们没有收到客户的投诉以及差评。我希望
亚马逊能够考虑到这一点。如果恢复我的销售权，我后期销售计划如下：
1：首先我会很认真去阅读和了解亚马逊的详细销售规则以及销售产品范围。
2：我会认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品，一旦发现将立即删除，并永久不会再次出售。
3：我会检查我所有卖出的产品，如果客户反映任何不满意或者产品问题，我将在 12 小时内为他们解决问题。
4：对于后期出售的新产品，如果有不确定的信息，我会立即咨询亚马逊，不会盲目任意的去销售。以上是我对这次亚马逊取消我销售权作出的应答。我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认真的态度去从事以后再亚马逊上的销售工作期待你的回复最真挚的问候
名称
Dear Amazon seller support：
Thank you for your concern of our account. We received a notification today that our selling privilege has been removed cause we sold counterfeit products.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault. We had removed the listings and promise we won’t sell it again on Amazon if we do not get the warrant. Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer’s right.
4. If any selling questions, we will consult Amazon for help. Sincerely, we write this. We will try our best to provide our sales onAmazon. We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us! Look forward to receive your reply.
Best regards
产品侵权申诉：
范文一
Dear Amazon,
Thank you for your busy schedule to read this email. Our selling privileges been removed on April 21, 2015. Before this, We have received policy warning from Amazon. We were warned the listing ASIN: B00KBUM3HC. Its intellectual property owner is Zhou Zhou. This product is our own uploaded in 2014, it is not following the sale. About its ownership, we believe that the Amazon’s further investigation. We know the consequences of infringement. I notice there is no “Rainbow Fox” brand name wall decals on my inventory but we still received the infringement of the other two warnings, and selling privileges were removed on the same day.
About infringement, We have taken the following improvement measures:
1.We emailed to property owners Zhou Zhou, we said the most sincere apologies for any inconvenience.
2.Check the Free Will of listings again, we has been closed and remove all possible infringement product.
3.We carefully examine and verify its intellectual property rights while creating the listing in the future.
4.Develop our own products and registered trademark, Create own high quality listings. Review of the growth process of Free Will. Its sales have been rising trend. It contributed to the development of Amazon’s. It has 300 feedbacks, positive feedback by more than 90%. It’s health indicators are very good. We attentively manage it. Free Will is really important for us. It poured all of our efforts. We guarantee that don’t violate amazon policy in the future. Would you please give a chance for us and restore our selling privileges.
Please!
We look forward to hearing from you.
Regards
被其他卖家投诉侵权，留下邮箱联系其他卖家写给产权人
范文一
Dear Amazon seller support,
Thank you for your concern of our account. I received a notification 4 days ago that my selling privilege has been removed because of buyer or rights owner complaints. Your response to me request. you still need more information regarding my plan of action for complaints from rights owners regarding items that infringe their intellectual property rights
(What you can do
1. Contact the rights owner directly to resolve this dispute:
john@whitaker.law
kevinsoconnell@yahoo.com
minx267@comcast.net
Nightowlsmenageriecrnotice@yahoo.com
marlene@marlenewatsonart.com
audreyjeanne@earthlink.net
kevinsoconnell@yahoo.com )
Yes, I many times to contact the rights owners, but they didn’t respond to me, please see the attached(01,02,03) I am really sorry for what I did before. Here are my detalied solutions:
1.I have already checked my inventory again and again, I deleted all products that may be infringing products, you can check it, and promise I will not sell any product infringing.
2.I will update my inventory, will list with new products every day to make my inventory large.Also I will develop more different kinds of products, set up my own brand.
3.I will learn America culture to know clear that famous brand or people, will not let this infringing problem appear again.
4.We will check all the products we’ve been sold, any complaints or product issues we will solve them in proper way within 8h in favor of the customer’s right.
5. If there are sell any questions, we will immediately consult the amazon’s help I am always actively solve problems for customers. My account been suspended, I recognized the mistake deeply and correct it actively. I really hope Amazon team can considering I am a new operator, my team and I pay a lot of effort on it. Beg your please that give us a chance to sell on Amazon again.
Thanks for your time.
Looking forward to your reply.
Much thanks!
Best regards,
Sweetyoug
范文二
Dear Amazon seller support,
Thank you for your concern of our account.I received a notification my selling privilege has been removed because of buyer or rights owner complaints. You provided me with the following ASIN:B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU. I have already deleted all of the infringement listings the moment when I received the performance notification, andnd I make promise to Amazon, never will I sell any infringing products in the future, I Swear. In fact I am a new arrival selling on Amazon and I did not mean to infringe the intellectual property rights because I did not know the picture would infringe the intellectual property rights. At the same time, I did not receive any warnings from you or the rights owner befor, these days we check my all infringe notifications again and again, we have made an apologize sincerely to all the following right owner many times:
(1).john@whitaker.law
(2).kevinsoconnell@yahoo.com
(3).minx267@comcast.net
(4).Nightowlsmenageriecrnotice@yahoo.com
(5).marlene@marlenewatsonart.com
(6).audreyjeanne@earthlink.net
(7).kevinsoconnell@yahoo.com
Previously, my shop operated according to amazon’s policy. Sales is good, and has received the customer high praise, you can check it. This is our first time to download this picture from Zazzle and also only downloaded once. We are really sorry for which we really do not know it could infringe the property rights to others. We did not receive any warnings and letters from you and the rights owner as well. Then I’m going to provide you a detailed plan on that how to resolve this issue and comply with Amazon policies as following:
1: I have made a sincere apology to the rights owner as soon as we got the notification from you, and he have not replied us yet. We promised that we will not made the mistake again. trust me:)
2: I have reviewed all the listings in the “Manage Inventory”and have deleted the listings which may cause infringing to other rights owner. I will upload my own design products in the future.
3: I will not copy any pictures directly from Zazzle and any other website. I will not steal picture from internet, I have hired a professional designer to design products, this you can rest assured. For what still don’t know, we guess that there still have lots of potential, may be infringing items, maybe amazon yourself also don’t know it is infringe item in the future, for such products, we will take some measures as followed:
a.) When we see some uncertain items, we will consult Amazon forassist at the first time, if amazon reply us we can’t list it, we will accept your suggestion. If you reply us we could list it, we would not list it at once, we will put the listing’s tittle on the Google.
b.) We hope that we can get more cognition in infringing artworks,we intend to enhance communication between us and peers, I know some my friends who also sell on the amazon,for infringing, We are going to do a sharing of infringing information .I always work hard managing my only one store. I have paid the tremendous concentration on my store. You can see my account health is good. Thank you very much for giving us the chance to find out the mistakes and correct them. Could you please reinstate our selling privilege?
If there is any more needs to be corrected, please let us know and we will correct it.
Thanks for your help.
Best regards,
Sweetyoug
（部分内容来源于网络，鉴于每个卖家遇到的情况可能略微不一样，建议进行适当的调整）
